From Sales Struggles to Sales Leadership Mastery:
Chris Dawson on Coaching SDRs, Escaping the Leadership Hamster Wheel and Leading Teams to Win!
In this episode of the I Used To Be Crap At Sales Podcast, Chris Dawson sits with our host Mark Ackers to take sales leaders on an insightful journey through his personal experiences and lessons learned from over 25 years in the sales arena.
Chris has held nearly every sales role; from door-to-door, SDR and enterprise level sales, right through to national sales management and training for top 100 companies - and transformed from someone who admits he “used to be crap at sales” into a highly successful sales leader and coach.
Now a director at ‘6th Door’, Chris designs and delivers tailored sales training and coaching programmes to businesses worldwide. In this episode, he shares invaluable, powerful advice on spotting burnout in your reps, simplifying SDR coaching, and how to help your reps overcome the monotony of sales.
He also tackles the biggest mistake sales managers make and reveals how to break free from the leadership hamster wheel by putting your team first.
This episode is a must-listen for anyone serious about elevating their sales leadership game and getting the best from their team.
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Highlights from this episode:
01:00 - 19:30 Improvement Mindset, Facing Early Career Hurdles Lockdown Lessons,
19:30 - 22:00 Tackling SDR Burnout
22:00 - 26:50 Recognising SDR Shelf Life, and Planning Their Career Development
26:50 - 33:00 Inheriting and Leading Sales Teams
33:00 - 44:20 Overcoming Early Leadership Mistakes
44:20 - 48:00 Customising Coaching for Your Sales Team
48:00 - 59:10 Managing Lone Wolves
59:10 - 01:02:03 Time Management for Sales Managers, and Prioritising Coaching