Until recently, I was honoured to be part of the MySalesCoach team, working as a Fractional CMO.
However my passion for LinkedIn marketing, and LinkedIn Ads more specifically, led me to take the leap and start my own LinkedIn Ads Management platform, Linklo.
As a non-technical founder transitioning into this new role, I've learned that embracing sales coaching can have a transformational impact.
Linklo is a SaaS product. Conventional wisdom might suggest that a self-serve model would be the way to go to market from the start. However, I made a deliberate choice to run demos for prospects.
Why?
Because at this stage, understanding our customers is more valuable than immediate scalability.
When a potential customer visits our website and leaves without subscribing in a self-serve model, we're left in the dark.
We don't know what prompted them to consider buying, nor do we understand why they decided against it. This lack of insight can be detrimental to a young startup trying to find product-market fit.
By running demos, I've been able to:
Engaging in SaaS sales coaching with some of MySalesCoach's amazing coaches has been a humbling and enlightening experience. One that I would recommend to any founder running sales demos.
Coaching has shone a light on numerous areas where I can improve my sales skills. Not always easy to hear, but crucial for my development.
Some key insights from coaching, so far.
These techniques have not only improved my sales conversations but have also yielded richer insights for product development.
Through this process, I gained valuable insights that have helped me refine my sales approach and product development:
While the primary goal of sales coaching was to improve conversion rates, I've discovered additional benefits:
As Linklo grows, we'll eventually transition to a more scalable and possibly self-serve model. However, the insights gained from this hands-on approach are invaluable. They're shaping not just our sales strategy, but our entire business model and product roadmap.
For other founders, especially those from non-sales backgrounds, I cannot overemphasise the value of sales coaching. It's not just about closing deals; it's about understanding your market, refining your product, and growing as a leader.
As I look back on my journey from Fractional CMO to Founder, I realise that sales coaching has been instrumental in my growth as a sales professional and entrepreneur.
By applying the principles I learned from MySalesCoach to my own business, I've been able to develop a more effective sales strategy, refine my product, and gain valuable insights from potential customers.
Remember, every conversation is an opportunity to learn. Embrace the process, be open to feedback, and watch as both you, and your sales effectiveness evolve.