Announcing The State Of Sales Coaching In 2024 Survey

MySalesCoach is thrilled to announce the launch of the State of Sales Coaching in 2024 survey, in partnership with Aircall.

This comprehensive survey and the associated report aims to uncover the real state of sales coaching today. Our goal is to understand the up-to-date key trends, challenges, and impact of sales coaching across B2B organisations, to help influence future sales success.

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The survey is divided into two distinct tracks:

1. Sales Reps Track 

This track is designed to gather insights from sales representatives about their coaching experiences. We aim to understand:

• How often they are coached
• The nature and quality of the coaching they receive
• The impact of coaching on their performance
• Their coaching needs and preferences
• The correlation between coaching practices and their success in meeting quotas
• Industry-specific coaching practices and their effectiveness

2. Sales Leaders Track

This track targets sales leaders to explore:

• The amount of time they dedicate to coaching
• Their coaching methods and preferences
• The coaching needs and desires of their teams
• The performance levels of their teams and how coaching could enhance these
• The potential areas for improvement in coaching practices.

To encourage participation, we are offering a variety of prizes as incentives. Our hope is that the survey will uncover valuable insights that will help identify areas of opportunity for Sales Leaders and Reps , and provide a roadmap for improvement.

Today, many companies face numerous challenges in building effective coaching cultures, to help arm their teams with the skills, behaviour, and mindset to succeed in an increasingly volatile selling environment. This survey aims to highlight the importance of coaching and provide actionable insights to elevate the entire B2B sales industry.

We are excited to see the results and share them with the sales community, helping everyone to understand where we stand and how we can all improve together. 

Stay tuned for the results and insights from The State Of Sales Coaching In 2024 report!