How to Win at Video Prospecting in 2025: Tips, Templates, and Tools That Actually Work

Let’s not sugarcoat it—outreach is harder than ever.

Your prospects are drowning in emails. LinkedIn messages blend into each other. Attention spans? Gone.

But one thing still grabs attention in 2025: video.

Video prospecting cuts through the noise with a face, a voice, and a message that actually feels human. But recording a video isn’t enough. It has to be the right video—tight, timely, and relevant.

Here’s how the pros are crushing video in sales this year—and how you can too.

This article is part of sales prospecting 'How to Win at Prospecting in 2025'. Learn the best sales cadence examples, cold calling, and effective sales messages.

What Is Video Prospecting For Sales?

Video prospecting is when SDRs use short, personalised videos as part of their sales outreach process to engage prospects. These prospecting videos can be sent via email, LinkedIn, or other channels, and tailored to each contact to boost reply rates and stand out from generic messages.

The Benefits of Video Prospecting

Video prospecting for sales is a smart, standout way to cut through the noise. Here’s what makes it so great:

• Puts a face to your name

Build trust fast by showing prospects there’s a real person behind the message.

• Saves time on both sides

Prospects can watch when it suits them—no pressure, no scheduling.

• More engaging than text

Add energy, tone, and personality. Hard to misread, easy to connect.

• Easy to personalise

Tailor your message, demo your product, and show how it fits their world.

• Captures attention

Video is still underused. That makes it more memorable—and more likely to be watched.

• Sharpens your skills

Boost your confidence, clarity, and presentation game with every video you send.

Why Video Prospecting Works

As Cat King, Outbound Success Coach at MySalesCoach, puts it:

“A well-crafted video message cuts through the noise, offering a personalised, human touch that static emails and LinkedIn messages simply can’t replicate.”

In other words: people want to buy from people, not bots. And when done right, video sales prospecting makes that connection instantly. But there’s a difference between dropping a video link and delivering real value.

Let’s walk through the new rules of using video for sales in 2025—from structure and timing to tools and follow-ups.

Video Prospecting Top Tips (From Expert Coaches Who Also Prospect)

1. Skip Deep Research—Use Scalable Triggers For Video Prospecting

Nobody has time to spend 30 minutes researching one contact. And you don’t need to.

Neil Bhuiyan, Founding Sales Coach at MySalesCoach, puts it simply:

“Look for triggers that are scalable, like hiring sales development representatives, launching a new product, or entering a competitive market.”

Cat King adds:

“Avoid excessive research that slows you down. Identify repeatable patterns—like hiring activity or funding rounds—to balance personalisation with efficiency.”

Examples of triggers you can use:

• Recent hiring (especially SDRs)
• New product launches
• Entering new markets

These are gold triggers for video prospecting tools like LinkedIn Sales Navigator or Clay, and they work at scale.

2. Be Human, Not Perfect

Over-polished videos kill authenticity. A little stumble, an awkward pause—it’s all part of sounding like a real person. The key is to not overthink it and to get into a routine of shooting and pressing send.

Neil Bhuiyan reminds us:

“Video prospecting isn’t about performing; it’s about talking naturally and connecting as a human.

Perfection is your enemy. It’s okay to trip over words—it makes you more relatable.”

Don’t worry about a script. Be real. That’s how trust gets built.

3. Keep Your Messaging Consistent Across Channels

Video isn’t a side hustle—it’s part of your broader, multichannel outbound effort and needs to be consistent.

Neil Bhuiyan expresses how you should view it:

“Video is an extension of your outreach, not a separate effort.

What I'm saying in my video is the same as what I’m saying in my call.”

That means your message should match across email, phone, and video.

Don’t try to reinvent the pitch for each format. Repetition reinforces your value and builds familiarity.

4. Sequence Matters—Send Your Prospecting Video at the Right Time

One of the biggest mistakes in video sales prospecting? Sending it too early. So when is the best time to send your prospecting video?

Neil Bhuiyan breaks it down:

“Start with LinkedIn if the target audience is active there, especially in SaaS and Tech industries.”

“If email is the main channel, begin with a text email and use video as a follow-up once the email is opened.”

So:

• Use LinkedIn native video for warmer prospects.
• Use email video as a second step, only after engagement.
• Always track opens and clicks.

Sending video too soon = wasted effort. Sending it right after a click = conversion fuel.

5. How Long Should a Prospecting Video Be? 

Keep it short and visual. This isn’t a TED Talk. It’s a 60-second intro. Get in, get to the point, and keep it moving.

Neil Bhuiyan gives us his best formula:

“The sweet spot for a sales prospecting video is 90 seconds; 60 seconds is even better.”

“Use screen sharing or visuals related to the trigger event to maintain engagement.”

Use visuals—LinkedIn profiles, job posts, relevant web pages. Show something that holds attention.

Static talking-head videos? They get ignored.

6. Nail the Message Before You Use the Tools

Yes, video prospecting tools like Loom and Vidyard are powerful. But don’t rely on them to do the work for you.

Neil Bhuiyan shares his expert advice:

“AI tools can help remove filler words and improve video quality, but focus on nailing the core message first.”

“Use pause and trim functions in tools like Loom or Vidyard to improve delivery.”

Focus on the content first—then polish it. Tools like AI captioning, trimming, and thumbnail generation are the cherry on top.

A Proven Video Prospecting Template

Steal our repeatable framework to structure your videos. It’s been tried and tested by MySalesCoach’s top reps who use it for prospecting every day, and promises to keep viewers engaged from start to finish.

🔹 Introduction (5–6 seconds long)

Skip fluff like “Hope you’re well.” That wastes your best real estate.

Instead:

• Call out the trigger right away.
• Example: “Saw your team just hired 5 SDRs—congrats!”

🔹 Priority & Challenge (15–20 seconds long)

• Connect the trigger to a known pain point.

Example:

“Sales leaders I speak to often say ramping reps quickly is a big priority, but hard without structured onboarding.”

🔹 Solution & Value Prop (20–30 seconds long)

• Show how you solve that pain—briefly.

Example:

"We help teams shorten ramp time by 30% using live call reviews and targeted coaching.”

🔹 Call to Action (10–15 seconds long)

• Be clear but not pushy.

Example:

"Worth a quick chat to see if this could work for your team?”

🔹 Visual Elements (Throughout)

• Show a LinkedIn profile, job post, or relevant webpage.
• Switch between face camera and visuals to hold attention.

Using Video for Sales Follow-Ups

What you send after the video matters just as much as the video itself.

Nia Woodhouse, SDR Leader at MySalesCoach who actively utilises video for her own prospecting, emphasises the importance:

“The fortune is in the follow-up. What’s the next message you send to that prospect after the video in the same LinkedIn DM chain? It needs to be value.”

Don’t just bump your message with “thoughts?”

Instead, send:

• A relevant blog post
• A customer story they’d relate to
• A tip based on what you shared in the video

Watch Out For These Video Prospecting Challenges

If you’re on LinkedIn, always use native video. As Nia Woodhouse notes:

“The major advantage is to use the native video feature. The prospect not having to click on a link they may be suspicious of is a big factor in how many replies you will get.”

No extra clicks = more trust and higher response rates.

Best Video Prospecting Tools in 2025

There are a few tools you can use for video prospecting, such as Loom and Vidyard.

It’s really easy to get caught up in tools and dashboards when you’re trying to track video prospecting. But as Nia Woodhouse puts it, “We don’t use metrics like that.” And there’s a reason.

If your whole approach hinges on these tools, you’re forcing your prospects to leave the platform they’re currently on. That’s already a strike against you.

Nia breaks this down perfectly:

“We are the generation of being sceptical about links—and we should be.

Sending someone off LinkedIn with an unfamiliar link is an immediate trust hurdle. And for most people, that means no click, no view, no chance."

So what should you do instead?

How to Measure What Matters (Without Getting Lost in the Tools)

Try this: Record and send your videos natively in the LinkedIn app.

It shows up as “Nia has sent you a video,” which feels more personal and less like spam.

“You just click on it and it doesn’t direct you outside of the app—it’s straight away in your inbox.”

That frictionless moment? That’s where the magic happens.

And yes—you should still track performance. Just don’t over-engineer it.

Nia suggests:

“Make sure that you log it in your CRM so that it’s part of your sequence… how many people are responding?

How many people are booking meetings? how many people aren’t?

That’s enough. That’s what actually matters. Not vanity views. Not tool dashboards. Just real signals from real prospects.

Best Practices for Video Prospecting

Do’s and Don’ts of Using Video in Sales

Let’s wrap this with a quick list, straight from the MySalesCoach playbook:

✅ DO:

• Use a repeatable structure (Trigger → Challenge → Solution → CTA)
• Keep videos under 90 seconds (aim for 60)
• Add visuals—screen shares, profiles, gestures
• Track engagement and only send video to warm leads
• Be yourself—authentic beats perfect
• Align your sales video message with your calls and emails

❌ DON’T:

• Waste time on deep research—focus on scalable triggers
• Ramble or try to explain everything—stick to one pain point
• Lead with “Hope you’re doing well”—get to the point
• Send cold videos without context
• Record static, overly-scripted videos
• Use tools to mask a weak message

The Bottom Line

Using video for sales isn’t a gimmick—it’s your best shot at breaking through the noise in 2025. With the right cohesive message, tools, and timing, you can make a powerful first impression that drives replies.

So what are you waiting for? Hit record—and make it count.

Ready to book more meetings in 2025?

Level up your prospecting skills with our prospecting learning path - a perfect blend of training and 1:1 coaching to help you to apply your new skills.