EP19 | Josh Braun
In this unmissable episode of The I Used To Be Crap At Sales Podcast, legendary sales trainer Josh Braun, joins our host Mark Ackers for a deep, unfiltered dive into what really drives consistent sales performance. If you’re a sales rep chasing targets, a team leader trying to motivate your reps, or a founder building a sales motion—this episode is your blueprint for rewiring your sales mindset.
Josh breaks down why most sellers fail—not from lack of skill, but from clinging too tightly to outcomes and things they can't control. Learn how to detach from the outcome, build trust through radical honesty, and shift your energy from desperate to magnetic.
You’ll discover why storytelling beats pitching every time, and how to start collecting your own to paint a picture.
You'll learn how to provoke prospects and poke the bear without being pushy, and how mindfulness and meditation make you a sharper communicator. He shares many captivating, real life stories in this episode—from shopping for sneakers to his Grandma's toaster—that turn abstract concepts into, memorable and practical sales coaching gold.
Whether you’re hitting the phones or scaling your team, this episode gives you the tools to sell with integrity, curiosity, and calm control. This isn’t just sales advice—it’s a mindset rewiring that could transform your entire approach to selling.
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You'll learn:
- Why pitching kills curiosity—and what to do instead
- How to shift from needy to magnetic in your cold calls
- The power of storytelling in sales and how to use it to teach, not tell
- How mindfulness and meditation can transform your sales career
- How leading with integrity and honesty builds trust in a sceptical world