Ep.7 | Steve Myers
In this episode of "The I Used to be Crap at Sales Podcast," our host Mark Ackers sits down with expert sales coach Steve Myers.
Steve shares his transformative journey in the sales industry - from being admittedly ‘crap at sales’ and fired for nonperformance, to eventually becoming a global sales leader, working at the likes of Rolls Royce, Motorola and Sandler.
Steve's story is filled with valuable lessons and insights for sales leaders. He discusses:
- The importance of understanding your scripting from childhood in order to overcome it as a salesperson
- The need for emotional intelligence as a leader, how to really motivate your team (no dangling the carrot here)
- Strategies for maintaining focus and productivity within your team.
- The burning question - can anybody and everybody be coached?
And much more.
Whether you're a seasoned sales leader or just starting out, this episode is a must-listen.
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Highlights from the episode:
00:00 : Steve’s early sales struggles and the pivotal moment that led to his transformation - from fired for non-performance, to Sales Leadership and coaching around 2,000 sales professionals03:00 : The importance of learning and developing sales skills, just like in any other profession.
10:00 : The Power of Childhood Scripting. How early life experiences and programming influence adult behavior in sales - understanding childhood scripting to unlock your sales potential
20:00 : Overcoming the need for approval, understanding the impact on sales performance - and how to overcome it. “Sales is no place to get your emotional needs met.”
30:00 : Finding the right mentor - The role of mentorship in sales success and the value of a good coach in shaping your career.
40:00 : The secret to sequencing success - Why getting the sequencing right in sales is crucial.
50:00 : Looking in the "ugly mirror" - the importance of self-awareness and honesty in sales leadership. Why do sales leaders often opt for more tools rather than developing their team?
1:00:00 : Steve’s biggest mistakes as a sales leader and what he learned from them.
1:10:00 : Can anyone be coached? The difference between willingness to be coached and finding the right coach.
1:20:00 : Common tactical mistakes in sales and how to avoid them.
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