Ep. 12 - I Used To Be Crap At Sales | Bryan Mulry
The Attributes Of The Most Effective Sales Leaders
In This episode of the "I Used To Be Crap At Sales" Podcast, our host Mark Ackers sits with Bryan Mulry, ex salesperson at Google and Salesloft. This episode will give you valuable insights into what the best sales leaders at huge companies do to get the best out of their reps.
Bryan, now an expert sales coach at MySalesCoach, shares his journey from being “crap” at sales to mastering his craft at Google, SalesLoft, and beyond. Salespeople and sales leaders will learn actionable strategies for overcoming common sales mistakes, breaking free from their own limiting beliefs, and how to level up their performance.
Bryan emphasises the importance of understanding the customer’s pain points and the power of continuous self-improvement. He recounts key moments from his career, including the value of cold calling, dealing with rejection, and how sales leadership can drive team success through empowerment and tailored coaching. Bryan also offers insights into maintaining motivation in a high-pressure sales environment and navigating challenges like sales burnout.
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The questions we answer in this episode:
- How can I overcome limiting beliefs in my sales career?
- What are the winning habits of top-performing salespeople?
- How do I deal with rejection and improve my cold calling success?
- What does effective sales leadership look like?
- How can I avoid burnout in high-pressure sales environments?
- How can I use sales coaching to improve my performance?