
Account management
Learning path
Account management feeling like customer support?
Or struggling to proactively open up growth in your customers?
Trusted by sales leaders at 3000+ companies:










Why choose this path?
Proactive Account Management: Growing on Purpose
It’s easy to fall into reactive customer support and order taking as an account manager. Learn how to take control of your growth and manage your accounts proactively to generate that growth.
Contact us for a private Account Management learning path for your team.
Lead Coach: Marc Baladi |
Price: £995 + VAT
Best For:
- Account Managers
- Full cycle Customer Success Managers
- AE's with responsibilities for existing customers
Group Session 1: Account Mapping
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Mapping relationships, understanding power dynamics, climbing the ladder, leveraging tools and relationships to find new contacts.
Group Session 2: Cross Selling
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Identifying whitespace, outreach, leveraging unique data, understanding value propositions, objection handling, overcoming poor engagement/experience to maintain growth.
Group Session 3: Communication and Trust
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How to sound like an executive, becoming an expert, holding the value, challenging customers, confirming value, belonging in the room with senior stakeholders.
First 1:1: Implementation
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Implementing and contextualising the ideas shared
Second 1:1: Implementation
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Implementing and contextualising the ideas shared
Third 1:1: Planning for consistency
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Personal application of the path
View upcoming course dates:
MEET THE COACH

TOUCH
Marc Baladi
Coach
Former account manager, Head of Account Management and key accounts lead for EMEA.
Specialist in:
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building relationships within accounts
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Identifying growth opportunities
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connecting with senior stakeholders
Marc Baladi
Coach
Our Learning Path Format
BLENDED LEARNING
Achieve the behaviour change you strive for by combining interactive, tactical sessions with expert one to one coaching for reinforcement and application.
Group Sessions
Provide core skills training and expertise on key sales topics.
Led by expert coaches, they deliver practical insights, collaborative learning, and actionable strategies to empower teams.
1:1 Sessions
Reinforces learnings from group sessions, providing personalised guidance to apply learned concepts.
Focus on overcoming individual challenges, refining strategies, and ensuring practical implementation.
PUBLIC SCHEDULE
Register an individual on this learning path here.
For teams or customisation, speak to our experts.
Looking for a custom learning path for your team?
Click here to discuss with our experts.Feedback from this learning path:
"Very useful exploring deeper understanding of pain during discovery and deals. What's helped has been applying this to my own deal scenarios.10/10!”

AnthonySenior AE - Payapps
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Expect actionable tips and takeaways, and game-changing insights you won’t find elsewhere - all from expert sales coaches who’ve walked in your shoes.